• project name:

    Cape Discovery Lifestyle Label

  • client name:

    Stellenview Premium Wines

  • sector:

    Alcohol Industry

  • services:



Cape Discovery Lifestyle Label

Client Brief

Stellenview already had a wine brand called Cape Discovery, but the client wanted to broaden the wine range. Positioned as a entry level wine, the lifestyle label is meant to be approachable, bright and cheerfull.

Our Solution

Cape Discovery utilises a exploration motiv by virtue of its brand name. For the Lifestyle wines the plan was to take this theme further and really embrace that. A sail design element with the Cape Discovery compass at its core was crafted. Although slightly abstract, a sun burst line component was used to fill the space with the specific aim of culminating on the Cape Discovery compass.

Cape Discovery abstract design for wine label

For the silver foil component the choice was made to use a sliver reflex with a hologram pattern inside. Most importantly the shape of this device naturally leant itself to a curved edge for a label dieline. To make sure all the info fit, but also to add to the unique nature of this label, it was crafted into a wrap around label - making it stand appart from others.

Cape Discovery Sauvignon Blanc with new wine label design
cape discovery wine range with new wine label design

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